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Born in Barcelona (1963). Professor at the CETT-Univeristy of Barcelona Hospitality and Tourism School, director of research and director of the Univeristy Master's Degree in Tourism Management Innovation. An expert in marketing, heritage and cultural tourism, in recent years he has specialised in tourism and cinema. This has resulted in him leading projects on film tourism, including website Barcelona Movie (2008), the first digital initiative to consider the possibilities for film-based tourism in Barcelona, and Horta-Guinardó de Cine (2013), an innovative project that has made the Barcelona district of Horta-Guinardó the first to include cinema in its promotional plan for tourism and culture. In 2012 he published a number of film tourism guides to cities including Barcelona, Paris, London, Rome and Venice, for smartphone and tablet.